“Thank you for the e-mails...I did abort the purchase as I was in a compulsive purchase mode and wanted to think things over. I have several watches that all serve different purposes and thought that the C2Lido would serve well as an everyday workhorse whilst in the garden or cutting hedges etc. (Being retired in France with a large garden it is a pivotal purpose!).

I have bought and sold watches on the internet for personal use, for over 10 years now and I must admit you have an outstanding web-site.Your branding reminds me so much of Chronoswiss and as I have one of their chronographs I am a great fan of theirs, as I am of Epos, Muhle Glasshute and Nomos. I totally agree with the comments made on your website about marketing spend grossly exagerating pricing requirements of the high-profile manufacturers but unfortunately we live in a world where the brand is everything and the value is irrelevant. Sorry I am rambling and I will close by saying I will probably complete a purchase at some point as I am so impressed with your watches, your website, your business ethos and your efficiency! My very best regards for your future success.”

Graham Paterson, France (20 February 2010)

"I must say that I have been trawling the web for three months learning everything I can about Automatic watches and Christopher Ward represents the simplest and most modern approach to selling analog watches that I have found."

David Aldous, USA (28 September 2009)

"I would also like to mention that your company has some of the best business practices I’ve ever seen. Watches may one of the most overpriced commodities on the market, and its truly refreshing that there are watch-makers out there willing to step up and offer artisan watches at realistic prices. Thank you!"

Reynold Kissling (7 September 2009)

"Please keep producing the best ‘word of mouth’ watches anywhere, your production methods, quality and business ethics deserve every success!"

John Maltby, UK ( 27 August 2009)

"I recently purchased a C4 Peregrine Chronograph and a C5 Malvern Automatic. Firstly, the watches are STUNNING. I’m wearing the chrono at the moment and can’t stop looking at it. You’re right to compare it to a Breitling, however, I’d say it’s actually much better looking as it’s far more understated. Also, the brushed metal finish on the case and matt black/grey face make it look more solid and functional than a Breitling. In short, it’s a real man’s watch and I’m loving wearing it.

The C4 auto hasn’t had its debut yet, but that thing is beautiful. Again, very understated and elegant. I’m looking forward to my next black tie event just so I can wear the thing. It’s definitely a timeless design and is a watch I’ll be looking after and hopefully passing down one of these days... The fact that you use a similar/same movement as Tag Heuer yet charge a 5th of the price is hilarious. Honestly, I don’t know how Tag get away with it as I’m sure their production locations/suppliers are more or the less the same as yours and they can produce in higher quantities. They should be ashamed.

Secondly, delivery was excellent. Swift and the change of address was done with zero fuss from your customer services department.
Lastly, the presentation boxes are very classy (it’s tempting me to buy a ladies watch as a gift as the whole package looks very impressive before you’ve even seen the product inside). The cloths are also very
handy."

Joe Gennings, London UK (24 August 2009)

"May I say that your presentation, packaging and paperwork are as good, if not better than Tag Heuer, and ... unless they have improved beyond belief within the last couple of years, far more impressive than the stuff that came with my Rolex! This, plus the personal care and consideration that you give your customers along with a first class product is way beyond that of your competitors My comments regarding the Packaging and Paperwork are based on the fact that I made my living as a Graphic Designer for over fifty years....although I am now retired, I am still capable of forming an accurate and objective judgment regarding good design!"

Isaac McCaig, Dunbar, East Lothian (28 June 09)

"I last wrote to you in about 2005 when I bought 2 of your watches. I have had more compliments on your watches that I have had with any of my others which include Panarai, Tag, Rolex’s and Omega."

Angus Buchanan, Kings Hill, Kent (23 June 09)

"I consider Christopher Ward a hidden secret. Thank you for making amazing watches attainable for true watch lovers who appreciate the quality and not the overpriced name."

Joanne Taylor, London, UK (01 June 09)

"It’s rare these days to come across a company like yours that truly lives up to its values and for that reason I wanted to sing your praises. Long may you continue."

Martin Harris, Bristol, UK (18 April 09)

"I’m a true watch enthusiast who’s passion for timepieces derived from my late Grandfather, a trained watchmaker and renaissance man. First of all, I wanted to commend you on your success in delivering quality Swiss Timepieces without the markup. Your selection is immaculate and refined. Over the years, I’ve become something of a watch hunter and occasional vintage watch connoisseur. Your timepieces are in a class of their own. Congratulations on your successes. You deserve it"!

Doug Thompson, Lanarkshire, UK (04 March 09)

"It’s a shame more company’s don’t take a leaf out of your book."

Ian Cooper, West Midlands, UK (19 Feb 09)

"My familiarity with your watches is literally 24 hours old, and “Wow!” I’m so impressed with your products, your business model, and the ethos behind it. As a Marketing professional, and a lover of Swiss watches, I have nothing but admiration for what you are doing!"

Simon Michaelides, UK

"Just a quick word of thanks, sadly I suffer, as many others do with the perception that cost reflects quality....clearly not so in this case....can I say that I’m most pleased with the watch."

Iain Edwards, Lancashire, UK

"Thank you for supplying such a fantastic watch! How you can provide such quality, of both watch and presentation, at this price is beyond me. Having bought from your company there is no way I could consider buying a watch from anybody else! Please give my thanks to all involved."

Ben Moore, Warwickshire, UK

"Just as you said, my package arrived yesterday and, although I’ll have to wait until the weekend to adjust the bracelets and wear them, both watches and the extra straps are SENSATIONAL in terms of design, quality, finish, box, papers – the lot!"

Barry Boyce, Romiley, UK

"After studying the watches on the website and reading the testimonials of your happy customers, I was confident that it was going to be a good purchase. It has exceeded my expectations and is a watch of real quality."

Craig Prentis, Southborough, UK

"As a professional watchmaker and watch mad personality, I find your website very well informed and developed. I have lived watches since I have been a little kid, and I know when I see good things. Your site describes in great detail the quintessential of watch making, a good movement i.e. Swiss, and excellent quality of cases and bracelets, it makes a watch a good sound watch. Congratulations on the achievement, and here’s to your future."

Prem Chainani (watchmaker), UK

"It’s been a joy dealing with you and your company. I’m thrilled with the watch and have been spreading the good word to all my work colleagues who have seen the watch and said “Christopher who?” as they take hold of the watch and then go very quiet and cover their wrist as they pass it back. The next question is always “how much did that cost you? Obviously got your bonus then...” Nice one!"

Craig Knighton, Chorley, UK

"I had a look at your website – you sell good looking watches at a reasonable price, congratulations!"

BH Swatch Group Spokesperson, Biel/Bienne, Switzerland

"You guys are really terrific…great product, great price, excellent service. It’s not often that I buy a product from anyone that impresses me so. Can’t remember the last time I bought something when I thought it would be fun to have dinner with the product’s producer. Course there aren’t as many things that I’m as fascinated by as watches."

Forrest Rhoades, Zug, Switzerland

"You just got yourself another very satisfied customer. Received your watch this morning and it exceeded my expectations in every way. Fast service, excellent packaging, beautiful watch and the personal touch makes it complete. Became a Christopher Ward fan instantly."

Mark Rab, Heemstede, The Netherlands

"I have to say I was a little dubious about buying a watch over the internet. Often I’ve found that photos on the net don’t accurately reflect the quality of the actual article. Often on receipt of goods there’s a sense of mere satisfaction or even disappointment. But even opening the branded box and leather case I could see how much attention to detail someone has paid. And the watch itself is fantastic.
There’s not one part of it that looks cheap or badly produced. Instead the same attention to detail had been paid to every aspect of the watch and it really does look stunning. And with all the paperwork being individually stamped and signed etc a sense of personal, one-to-one service has been conveyed which no other internet retailer I have dealt with has ever achieved.
The quality alone means I’ll be returning to buy myself a watch in the near future, as this purchase is a gift for someone else. Thanks for a prompt, professional and delightful service."

David Tasker, Little Hulton, UK

"I received the watch this morning. It is beautiful and makes my broken Citizen automatic look like junk. It is slightly more cylindrical than I expected, but is actually thinner than my old watch. The general impression is that it oozes quality, so I am sure I did the right thing.
I thought about spending more on a second hand Omega, but your spec appeared to be better than some of the Omegas. I expect they have spent all their money on sponsoring the London Olympics.
With regard to your call service and delivery etc, I think that you have done the right thing in putting your resources into the internet marketing and the quality of the product, especially when you are prepared to take over the customer service yourself when there is any misunderstanding or where an issue gets escalated to you. It was a big help to have your direct line. I will be interested to see how your business develops."

Ray Murphy, London, UK

"I am recovering from pneumonia and unable to work for a couple of weeks, hence I have had to Christmas shop on the web. After looking at various sites I came across yours and thought it was really impressive and informative. So much so I have sent the expensive Swiss watch I originally bought for my husband back to the store."

Chris Harrington, Cardiff, UK

“I’m very pleased to tell you that I received the watch today. I came home from work an hour ago and there it was!!! It looks great no matter what angle I’m watching it from. I’m really surprised about the fine way you send it, nice box, and great documentation. It gives an overall feeling of luxury!!
Walking into jewellery, handing over a month’s salary and pick out , say an IWC or Rolex serial number x-thousand-and something would give the same feel.... I think…. (Never bought an automatic before). I’m too much of a Dutchman to not keep the price in mind when I make the compare and am happy to have found a great bargain. Spending 10 times the money wouldn’t make me feel better! Bad news is that I had to promise my lovely wife a weekend trip to London, before she allowed me to order the watch, so it’s costing me a lot after all!
I will hope to contact you in the future again, hopefully not to complain or to let you know about any problem. I hope I will have a good reason to hand you my money again….
Please keep up the good work!!”

Herman Mulder, Apeldoorn, The Netherlands

I just thought I would give you an update. I purchased my first watch from you in January of 2007. I have since purchased 4 more since, and see at least 2 more coming soon. I just wanted to tell you that I am only 100% satisfied. The quality and value you offer is remarkable. The presentation is great, the paperwork complete, and the odd time I have a question, your responses are prompt. All watches have worked flawlessly from day one. The Malvern is my dress watch and never fails to impress, while my LE and peregrines serve as my daily wear. All my friends think I have a private watchmaker in London. I highly recommend you to anyone willing to listen. Keep up the great work. I am looking forward to your new introductions.

Kip McEwen, Hillsborough, USA

"I thought I’d relate a story about the watch I bought from you. I was at an NBA game and the guy next to me asked to see my watch. Wanted to know all about it. Told me how attractive he thought it was. I thought it was funny because he was wearing a huge Hublot chrono."

Mark Allen, California, USA

"I’ll just sit back and wait for the watch. My husband is going to really flip over this. This will be his first entry into the world of mechanical watches. Thanks to your company for making it affordable."

Laura McWhorter, Bridgewater, USA

"The watch arrived today. All I can say is “Oh, my God!”
I took it to our local Jared Jewelers to have links removed from the band and the watch mechanic could not believe that this was not a $3,000 watch.
He was so amazed he actually made me pull up your website to show him the models and prices. The entire staff of the store personally inspected the watch and commented on its beauty, elegance, and quality.
Bravo on a fine creation. You are going to rock the watch world with your designs and business model".

Monty Fowler, Bartlett, USA